Monday, October 26, 2009


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I've noticed lately that I always tend to compose images - even in personal work - with an eye toward type space. The thought entered my mind briefly that maybe this isn't always the most creative way to shoot, and then I decided that creativity for the sake of art. per se, is one thing, and creativity for advertising is an entirely different thing. Making my living as an advertising and editorial shooter, it makes sense to always think in terms of publishing the work, so I guess the message to myself is that if it ain't broke, don't fix it.


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I am constantly scouting new and interesting locations for commercial assignments, and Boulder, Colorado is a place that never disappoints. I made these images while scouting scenic backdrops on Boulder Reservoir for a fashion shoot. Unfortunately, I shot them as low-res Jegs, thinking that they were only location test shots. After seeing the final images in post, I decided that I will shoot "everything" in Raw from now on. Live and learn.

About Me

Southwest, Florida, United States