Monday, October 26, 2009

A COMMERCIAL EYE

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I've noticed lately that I always tend to compose images - even in personal work - with an eye toward type space. The thought entered my mind briefly that maybe this isn't always the most creative way to shoot, and then I decided that creativity for the sake of art. per se, is one thing, and creativity for advertising is an entirely different thing. Making my living as an advertising and editorial shooter, it makes sense to always think in terms of publishing the work, so I guess the message to myself is that if it ain't broke, don't fix it.

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Southwest, Florida, United States

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